Tuesday, November 2, 2010

How to Design, Host & Promote a Property Website for business growth?


Contact Solution Point's real estate web design team to know how professional web designs can turn your Internet marketing program into an effective lead generation asset. Professional web design securing better sales leads for your building business, real estate related company or property agency firm.

Most real estate website miss essential ingredient in web design content i.e. your Unique Selling Point (or Unique Selling Proposition). The art of conveying your USP is to do it while using your keywords so your website is optimized for both the search engines and marketing communication.

Use your property website’s home page and profile pages to show why home buyers and sellers should listen to you and why it is beneficial for them to utilize your real estate services. Areas to look for USP are your service, market, experience, price and products that help your clients in their property transaction.

In promoting your real estate agent services, use of guarantees creates an added level of credibility. Guarantees usually cover either your service, either measured in time or a specific deliverable, and price.

Real estate agents & builders using a professional real estate web design company, such as Solution Point, will find search engine optimizing (SEO) as part of their basic package. Real estate website created by Solution Point has a high level of SEO built into the design, including the significant internal linking of home pages and landing pages.

Putting up a real estate website without search engine optimization and honing the use of the keywords is like to selling properties in an area that lacks roads and home addresses. SEO is the science and art of creating and placing web content that tells the search engine what you do, what your market is, and where you are located.

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